Dynamics High Volume Acceleration Program
Your Instructor
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies research from behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 30 years of technology specific expertise and teaches behavioral marketing at Universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
Course Curriculum
Introduction to the Dynamics high-volume acceleration program
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IMPORTANT FIRST EXERCISE: Benchmark ROI
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Week 1: Differentiation, Industry Vertical Focus and Specialization
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StartWeek 1 session introduction
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StartSession 1 Recording Week of Oct. 13 Focus & Industry & Powerpoint Slides (67:14)
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StartWeek 1 Homework, Implementation Action and Related Resources
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StartIndustry competitiveness assessment: online tool
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StartIndustry selling insights guide
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StartValue proposition generator tool
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StartFocusing on a specialization or industry (video)
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StartBuyer persona engagement: one size does not fit all: webinar
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StartTaking the risk out of creating new cloud solutions
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StartHow to avoid 60 percent of your prospects bouncing within 10 seconds
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StartBuyer persona marketing, buyer journey, and content nurture calendar
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StartNew Lecture
Frequently Asked Questions
When does the Program Start and Finish?
The program starts now and you will have unlimited access to all the resources and content for a year! The live session run bi-weekly over 12 weeks.
What is Included in the Program Fee?
Microsoft has co-funded the content development and live delivery of this program to help you accelerate your Dynamics practice.
Your $2,400 participation fee includes:
- An unlimited number of participants able to join the program (we increased the limit from 3 per partner in order to help you drive more buy in and gain more momentum across all your departments)
- 6 live delivered sessions by Neural Impact experts
- Small number of partners in each cohort group
- One year unlimited access to the high volume online learning platform and program content – located at: High Volume Program: Accelerate and scale your SMB-focused Dynamics (teachable.com)
- Over 50 assets, guides, videos, exercises, tools and resources to help you along your acceleration journey – we know the transformation will take time and is a lot of work
- Individual feedback on up to 3 completed outcomes such as landing page, packaged offers, pricing page, etc as you complete them
- Two one on one coaching and progress review calls with a Neural Impact experts based on your current challenges, opportunities or level of "repeatability" maturity. Be sure to schedule these in advance to get the in your team calendar you can email [email protected] to pre-book.
- Access for new employees in the future who miss the live sessions to review the recorded live program sessions and content later.
Program Payment Terms
Please note the following payment terms apply to the high volume program:
• Any balance due must be paid on or before the first live session date.
• On or before the first scheduled live session date a full refund can be issued.
• After the first live session date the payment is non-refundable.
• If your payment is not received in full by the second live session, you may be denied access to the program and sessions until payment is received.