Welcome to the Dicker Data Sponsored Accelerator Program
MSP
Challenges
this Program Seeks to Address
Mitigate against decreasing margins
Competition to own your customer
Drive more strategic value to stay relevant
Need to differentiate services
Aligning the sales process with the new needs of a cloud buyer
Struggling to define new offers to bring to market
Need to clearly define new cloud value proposition
High cost of selling with traditional sales approaches
Can’t scale, limited growth
Lacking in people resources – sales, marketing, technical
Selling into IT with weak ability to sell into LOB buyers and funding decision makers
Limited digital marketing capabilities and resources
Lacking in industry domain expertise or specialization
Need to increase customer lifetime value, upselling and cross selling
Your Instructor
Sharka Chobot (show-bow) is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. She has over 30 years of technology specific expertise and teaches behavioral marketing at leading universities in British Columbia. Sharka has applied research from behavioral economics, neuroscience and persuasion psychology to help hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and go to market strategy and to successful grow their business.
Frequently Asked Questions
When does the course start and finish?
The course starts now and wil be available for 12 months.