In the world of digital it is difficult to market and sell products and services at a level that is uniquely emotional. In this course, we outline the steps to engaging potential customers by being a member of their tribe (their niche, their industry). It involves speaking their language, being accepted into their events and conversations, and ideally influencing decision making.
Decision making is nonconscious, it is based on emotions, cognitive biases, and engagement experiences.
Take this course by leading professor and Chief Transformation Officer of Neural Impact, Sharka Chobot, and start engaging emotionally in your digital marketing.
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies research from behavioral economics, neuroscience and persuasion psychology to help companies develop an effective customer acquisition and go to market strategy. She has over 30 years of technology specific expertise and teaches behavioral marketing at the University of British Columbia. Just this 6 months, Sharka has traveled to six continents to work with technology providers to develop and accelerate their cloud product, packaging, pricing and vertical market strategy.
In 1996, Sharka took on her greatest business growth and change challenge with Pivotal Corporation, skyrocketing the company from 12 employees and zero revenue to 800 employees and 80 million in revenue in less than 5 years. Deloitte Touche, name Pivotal the 9th fastest growing technology company in North America. During this time Sharka coined and launched a new software product category, called “Customer Relationship Management” or “CRM” as it is known around the world today. Sharka was instrumental in launching Simply Accounting in the 1980s (now Sage), and helped grow ATI technologies (which was acquired by AMD for $5.6 billion).
Sharka’s inspiring talks combine over 30 years of technology marketing leadership expertise, executive coaching and applied neuromarketing. As a behavioral science professor, Sharka integrates the latest consumer psychology and newest discoveries in brain science research into her talks. She has developed a new digital engagement methodology and teaches both students and executives how emotional engagement can accelerate customer acquisition and digital conversion. Her work discusses how both individual and social influences impact the buying cycle and purchase decision making. Sharka’s digital emotional engagement model teaches nine key elements that any business can implement to emotionally engage and convert prospects. Each element is rooted in findings from cognitive science, psychology, behavioral economics, consumer behavior, sociology and more.
Sharka is also a Certified Executive Coach (Royal Roads University) and a Coaching Clinic licensed facilitator (Corporate Coach University, Dallas Texas). She has an Executive MBA and a BBA. Sharka has completed studies at Vancouver Counselling College.