This workshop is built for Product Development Managers of Microsoft Partners to align your goals, strategies, vision, and outcome with Microsoft's to create a set of durable vision statement actions that guide the ongoing business value to working together.
This course outlines:
- Buyer 2.0
- The Partner Engagement Process
- Assessing Partner Capability Gaps
- Solution Maturity
- Building Partner-Led Offers (& Differentiation)
- Financial Impacts
- Offer Development
- Accelerating the P&L Shift
Mark is the founder of Neural Impact, a boutique consulting agency that helps clients embed emotional differentiation in their sales and marketing motions. Mark’s deep understanding of the unconscious buying process, coupled with over 25 years of award winning sales excellence results in a contrarian prospect engagement model that truly aligns with today’s radically different buyer behaviour.
With over 25 years of sales and sales leadership experience, Mark has held senior channel and direct sales positions with Computer Associates, Pivotal CRM, PeopleSoft, and SAP, where he consistently distinguished himself as a top producer.
For the past five years, Mark has worked exclusively with the Microsoft ecosystem working with Microsoft Dynamics partners worldwide. Mark’s unique understanding of behavioural economics, customer buying psychology and strategic selling have resulted in significant change throughout the global Microsoft sales ecosystem. He is a regular contributor to many business publications and a frequent guest lecturer at numerous colleges and universities.