Expected Outcomes

The specific outcomes we will work hard to help you achieve during this self-paced program are as follows: 

• Help you better understand the changing needs of the Cloud Buyer 3.0 and how to align your strategy accordingly 
• Help you define what to include in your offer – software and/or related services 
• Assist you in defining your offer value proposition and competitive differentiation 
• Guide you through the process of identifying one high potential target vertical market segment to test your new offer and pricing model with
• Teach you how to apply an emotional messaging framework to a specific industry, allowing you to articulate your key emotional differentiation, prioritize and focus your product development efforts, make your sales and marketing messaging more engaging and achieve higher conversion 
• Identify the top emotional triggers that will likely drive customers to buy your offer 
• Explore possible tiering and pricing approaches that fit the way your customers want to buy and will allow you to extract the most revenue 
• Help you define three subscription offers: good, better, best 
• Help you define three start up implementation packages to accelerate the sales cycle (if you offer implementation services) 
• Teach you how to build trust and credibility in a digital world
• Provide guidance and feedback on how to design and test a pricing landing page which will drive new leads and create a positive emotional bias towards your company
• Discuss how to launch and optimize your offer on AppSource 
• Identify ways to accelerate the speed and efficiency of delivery
• Identify new post-offer purchase optimization services to drive consumption 
• Identify pre and post-sale cross sell/upsell opportunities to grow revenue 
• Provide input into your current migration strategy and guide you in defining a fixed price migration package offer 
• Learn how to accelerate customer acquisition
• Discuss risk mitigation strategies
• Create an action plan which identifies key organizational changes needed to support the success of the launch of your new offer