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Cloud Offer Development, Packaging and Pricing Strategy Program
Packaging and Pricing Course
Introduction (4:05)
Expected Outcomes
Checklist of Action Items
Define Your Working Team
Review Current State, Identify Objectives, and Define Target Outcomes
Revenue Analysis
Understanding Changing Buying Behavior
Define Customer Value Proposition and Competitive Differentiation
Target Market Segmentation
Benchmark Current Customer Acquisition Metrics
Understanding Pricing and Packaging Psychology (36:38)
Vertical Industry Go To Market Strategy (7:01)
Industry Specific Emotional Messaging Framework (EMF) Development
Develop 3 Subscription Offers
Cloud Offer Development, Packaging and Pricing Strategy Workshop Available
Define 3 Low Risk Quick Start Implementation Packaged Offers
Develop Low Customer Risk Migration Packages
Conduct Margin, Revenue, Cash Flow and Profitability Impact Analysis and Modelling
Benchmark Current Customer Acquisition Metrics
Development of Offer Pricing Website Page
Develop an Emotional Proposal Template
Identification of New Differentiated Services (26:25)
AppSource Offer Definition and Listing Optimization Best Practices
Identification of Strategies to Increase Customer Success, Accelerate Deployment (If Applicable) and Increase Delivery Efficiency
Prepare Credibility and Proof Points
Identify Next Best Offer For Upsell, Cross Sell Post Offer Purchase
How to Build a Dynamics Practice Playbook
Action Plan Development
Outcome Review and Measure
Course Evaluation / Assessment
Industry Specific Emotional Messaging Framework (EMF) Development
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