Welcome! We have designed this program to support and guide you through a self-directed process aimed at accelerating your customer acquisition.

In each section, you will find tips, practical exercises, videos, detailed guides, and partner examples. Take time to consume all the content and complete the recommended exercises. We promise you will see meaningful impact and results if you do.

Before you get started, grab a pen and paper and take a few minutes to get clear on why you are willing to invest the time and energy into working through this online program. Not only is being clear on the outcomes you want to achieve important, but you can use your list as a reminder to carry on with this program when you're busy, overwhelmed, or feeling less motivated. We will ask you to do a lot of work, but the end payoff will be that you can achieve more success with less effort and resources.

Here is a high level overview of four of the most critical areas of change we will focus on during this program to help you drive increased results. (6 min)

Use this page as you work through the program to save your assignment files. Please note that throughout this program, we will use this form to help you plan, organize, and capture all your ideas, work, and thoughts. Your answers will be kept strictly confidential and are intended for your benefit only. You can save your progress and come back to it at a later time if you need to, or gather all the information and submit them at the end.

Microsoft's vision for this program is to help you accelerate your success and growth.