This program is designed to achieve the following goals:

There are many reasons to invest in marketing. In order to measure a return on investment it is important to benchmark your current results and set very specific goals. Take some time now to identify what you would like to achieve with the changes you will make:

What are your top 3 marketing goals? For example,

1. I want to increase marketing qualified leads by 10%
2. I want to increase sales by 15%
3. I want my customer retention rate to reach 80%

What are your top 3 website goals? For example,

1. I want to increase my organic website-generated leads by 20%
2. I want to to increase my websites average visit time by 1 minute
3. Increase viewership on my websites blog by 250 views per post

Take a moment now and look at your website and assess it's strengths and weaknesses. What did you find?

Are you utilizing video? Are most of your images stock photos? Do you have a lot of detailed content or have you taken a more simplistic approach? Are you telling your story with video or text?

As we progress through this course, you'll begin to start asking these questions automatically. You'll look at websites and messaging with a whole new perspective. Lets get started.